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what we create

our work speaks for itself.

We've created a number of successful programs over the years. Here are a few, selected purely at random, of course.
VSP Vision Care
That’s Vision Accomplished
We moved people to explore their eye care options

In a new assignment for VSP, we developed a unified campaign for three lines of business that showed how vision can play an important role in accomplishing our everyday goals.

THE PLAN
414 million impressions
A multi-layered national campaign combining the best of digital & traditional channels.
20 spot markets
This campaign targets VSP’s most valuable prospects in high-impact markets.
25% lift
Boosting website traffic during VSP’s crucial open enrollment season.
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VSP Vision Care “Remote Work”

Enduring endless zoom calls without gouging your own eyes out — this counts as a major win in 2020.

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VSP Vision Care “Binge”

Marathon viewing sessions of your favorite shows? These are the little joys in lockdown.

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VSP Vision Care “Home Improvement”

Who doesn’t love a little DIY backyard beautification project? Especially when it involves a life size dolphin topiary.

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VSP Vision Care “Distance Learning”

Transforming our homes into everyday classrooms has its challenges. Here’s to passing that test with flying colors.

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Dream Big
Visit California
We moved people to visit California in pursuit of their dreams.

Mering has been Visit California’s agency of record since 1998, and our brand advertising programs have consistently delivered incremental travel impact.

Impact
9 years of sustained growth
YoY our work has driven incremental travel to California.
$13.9 billion
Our brand campaigns drove $13.9 billion in visitor spending in 2018.
5.6 million
Our brand campaigns drove 5.6 million ad-influenced trips in 2018.
Awards & Recognition
Branding
The California brand is built on an attitude.
We uncovered that the people of California and their unique approach to life is what truly sets the state apart. We coined this ‘The California Attitude’ and it’s been the brand foundation ever since. In 2013, after extensive global research in 11 countries, a new creative platform was established to fuel the California brand and serve as an anchor for all marketing activities around the world. California is the land of boundless opportunity, a place where you don’t just dream, you dream big. The Dream Big creative platform has been activated across channels, compelling would-be travelers through an open invitation to chase their dreams in California.
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Epic California backdrops combined with the power of celebrity and a dose of self-deprecating humor have proven a winning formula for Visit California’s iconic TV commercials.
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We applied this winning approach to a family-oriented TV spot built off the insight that parents want a vacation that works for the whole family. California is the ultimate family playground where kids rule, and parents have fun too.
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To reach content-hungry consumers, we brought California’s “if you can dream it, you can do it” spirit to life with video storytelling. The Dream365 Project launched with a 24-hour takeover of YouTube’s masthead featuring a new video each hour.
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Next, we built Dream365TV – an inspirational on-demand video network dedicated to California and the promise of dreaming big. Original series spanning a range of topics, invite viewers to find a dream, fuel a dream or just watch something awesome.
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This inspiring and entertaining original documentary video series profiles people in California who are chasing their dreams and making them come true.
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This fun, action-packed outdoor adventure series is hosted by Olympic Gold skier and TV personality Jonny Moseley.
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This “eatertainment” series features Chase Ramsey, who proudly, passionately and hilariously eats the best things in California on behalf of foodies everywhere.
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NFL
National Football League
We moved people to overcome the agony of defeat.

We tapped into two key insights to drive post-season sign-ups: how personal Fantasy Football team names can be and the agony that comes with a losing record.

IMPACT
30% increase in sign-ups
In the first year, online
sign-ups increased by more than 30%.
5 seasons strong
Intended to be used for one season, the spot resonated so strongly with the audience that it ran for five consecutive seasons.
Emmy winner
The spot also won NFL.com an Emmy.
Opportunity
We reminded fans they have an opportunity to redeem themselves.
By participating in the NFL Fantasy Playoff game, players could once again become hopeful and sign up for more (potential agony). The success of this initial project led to additional promotional initiatives with NFL Network, including NFL philanthropic efforts and the creation of an Emmy-winning Super Bowl spot.
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For millions of NFL fans, fantasy football is more than a hobby — it’s a passion. But by season’s end, there is often more agony than ecstasy. Luckily, NFL.com’s Fantasy Playoff Challenge gives those who suffered a losing season a second chance.
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From the draft to the combine, training camp to opening weekend, NFL Network brings football to dedicated fans 365 days a year. This Super Bowl spot, featuring Darren McFadden, reminds fans that as one season ends, a brand new one is just beginnin
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Spend your day with the NFL. Some people will spend their Sunday playing golf, going to church or doing yard work. But true football fans will spend their Sunday with NFL Network’s flagship show — NFL GameDay.
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No Small Adventure
Mammoth Lakes Tourism
We moved people to reconnect with nature in a digital world.

When you have a campaign called “No Small Adventure,” no small marketing solution will do. Mammoth Lakes is a larger-than-life destination, and what better way to show it off than with an immersive 360º experience?

IMPACT
107,776
Our 360º work drove 107,776 incremental winter trips.
15.3 million
Video completes were 48% above goal.
12.3 million
More than 12.3 million minutes of content was consumed.
Awards & Recognition
BRAND ACTIVATION
We brought Mammoth Lakes to life virtually.
Leveraging the growing trend of getting back to nature, we created ‘360 Degrees of Adventure’ to showcase the year-round awe and exhilaration on offer in Mammoth Lakes through 360º video. This immersive content was deployed across a range of digital and social channels, and activated in a full VR lounge at key trade shows.
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With a production that stretched over nine months, we captured Mammoth Lakes across seasons to allow users to explore this majestic adventureland in 360 degrees.
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