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our work speaks for itself.

We've created a number of successful programs over the years. Here are a few, selected purely at random, of course.
Eyeballs are Amazeballs
VSP Individual Vision Plans
We moved people to cover their eyeballs in 2020.
In a new partnership with VSP, Mering developed and implemented a multi-layered campaign to raise awareness of the importance of eyecare, and in the process, drive leads for individual plans
Campaign Launch
1/31/2020
Targeting 533M Eyeballs
Brand Awareness/Lead Generation
Eyeballs are Amazeballs
An interesting thing about eyes is that we’re all drawn to them; eyes grab our eye. And yet, caring for them is often overlooked, ironically. So we decided to shine a long-overdue spotlight on this spherical sensation, showing the eyeball in all its stunning glory. Because what better year could there be to honor the eyeball than 2020?
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It’s not every day you get an eyeball’s POV, so to speak. Then again, 2020 only comes along once in an eternity.
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Turns out, eyeballs can reveal more than one might think.
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It’s impossible to fully describe an eyeball’s ocular awesomeness in fifteen seconds. But that didn’t stop us from trying.
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Eyeballs are the fastest muscles in your whole body. But don’t bother trying to time them.
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Eyeballs are Amazeballs; the more crossed, the better.
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Sure, you could gaze deeply into something other than one’s eyeballs. But why?
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Digital Integrations
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Taking care of your eyeballs is all about being connected, and bringing this to life in the campaign.
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Showing the power of the eyeball was crucial in conveying their importance for overall health.
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Fully integrated digital campaigns emphasize that Eyeballs are Amazeballs.
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Social media brings eyeballs to life and focuses the viewer on action in 2020.
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Carousels bring the entire campaign together in focus.
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"For 65 years, VSP has been focused on a mission of helping people see. We continue that mission in 2020, which serves as the perfect year to raise awareness of the critical role vision care plays in overall health, and to celebrate the truly amazing things our eyes do for us.” -Wendy Hauteman, Chief Marketing Officer of VSP Global
Dream Big
Visit California
We moved people to visit California in pursuit of their dreams.
Mering has been Visit California’s agency of record since 1998, and our brand advertising programs have consistently delivered incremental travel impact.
Impact
9 years of sustained growth
YoY our work has driven incremental travel to California.
$13.9 billion
Our brand campaigns drove $13.9 billion in visitor spending in 2018.
5.6 million
Our brand campaigns drove 5.6 million ad-influenced trips in 2018.
Awards & Recognition
Branding
The California brand is built on an attitude.
We uncovered that the people of California and their unique approach to life is what truly sets the state apart. We coined this ‘The California Attitude’ and it’s been the brand foundation ever since. In 2013, after extensive global research in 11 countries, a new creative platform was established to fuel the California brand and serve as an anchor for all marketing activities around the world. California is the land of boundless opportunity, a place where you don’t just dream, you dream big. The Dream Big creative platform has been activated across channels, compelling would-be travelers through an open invitation to chase their dreams in California.
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Epic California backdrops combined with the power of celebrity and a dose of self-deprecating humor have proven a winning formula for Visit California’s iconic TV commercials.
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We applied this winning approach to a family-oriented TV spot built off the insight that parents want a vacation that works for the whole family. California is the ultimate family playground where kids rule, and parents have fun too.
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To reach content-hungry consumers, we brought California’s “if you can dream it, you can do it” spirit to life with video storytelling. The Dream365 Project launched with a 24-hour takeover of YouTube’s masthead featuring a new video each hour.
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Next, we built Dream365TV – an inspirational on-demand video network dedicated to California and the promise of dreaming big. Original series spanning a range of topics, invite viewers to find a dream, fuel a dream or just watch something awesome.
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This inspiring and entertaining original documentary video series profiles people in California who are chasing their dreams and making them come true.
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This fun, action-packed outdoor adventure series is hosted by Olympic Gold skier and TV personality Jonny Moseley.
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This “eatertainment” series features Chase Ramsey, who proudly, passionately and hilariously eats the best things in California on behalf of foodies everywhere.
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NFL
National Football League
We moved people to overcome the agony of defeat.
We tapped into two key insights to drive post-season sign-ups: how personal Fantasy Football team names can be and the agony that comes with a losing record.
IMPACT
30% increase in sign-ups
In the first year, online sign-ups increased by more than 30%.
5 seasons strong
Intended to be used for one season, the spot resonated so strongly with the audience that it ran for five consecutive seasons.
Emmy winner
The spot also won NFL.com an Emmy.
Opportunity
We reminded fans they have an opportunity to redeem themselves.
By participating in the NFL Fantasy Playoff game, players could once again become hopeful and sign up for more (potential agony). The success of this initial project led to additional promotional initiatives with NFL Network, including NFL philanthropic efforts and the creation of an Emmy-winning Super Bowl spot.
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For millions of NFL fans, fantasy football is more than a hobby — it’s a passion. But by season’s end, there is often more agony than ecstasy. Luckily, NFL.com’s Fantasy Playoff Challenge gives those who suffered a losing season a second chance.
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From the draft to the combine, training camp to opening weekend, NFL Network brings football to dedicated fans 365 days a year. This Super Bowl spot, featuring Darren McFadden, reminds fans that as one season ends, a brand new one is just beginning.
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Spend your day with the NFL. Some people will spend their Sunday playing golf, going to church or doing yard work. But true football fans will spend their Sunday with NFL Network’s flagship show — NFL GameDay.
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No Small Adventure
Mammoth Lakes Tourism
We moved people to reconnect with nature in a digital world.
When you have a campaign called “No Small Adventure,” no small marketing solution will do. Mammoth Lakes is a larger-than-life destination, and what better way to show it off than with an immersive 360º experience?
IMPACT
107,776
Our 360º work drove 107,776 incremental winter trips.
15.3 million
Video completes were 48% above goal.
12.3 million
More than 12.3 million minutes of content was consumed.
Awards & Recognition
BRAND ACTIVATION
We brought Mammoth Lakes to life virtually.
Leveraging the growing trend of getting back to nature, we created ‘360 Degrees of Adventure’ to showcase the year-round awe and exhilaration on offer in Mammoth Lakes through 360º video. This immersive content was deployed across a range of digital and social channels, and activated in a full VR lounge at key trade shows.
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With a production that stretched over nine months, we captured Mammoth Lakes across seasons to allow users to explore this majestic adventureland in 360 degrees.
Got Your Six
Hollywood Military Forum
We moved people to support an inspirational social movement and empower veterans.
We dug in to understand the challenges and opportunities that veterans face as they return home from service to our country.
IMPACT
200+ million impressions
The Got Your 6 PSA was aired frequently and in high impact placements (including primetime & NFL games), earning more than 200 million media impressions.
$3 million merchandise sales
Significant buzz was generated through the PSA, celebrity participation, social media, website traffic and partner acti­va­tions (such as a major promotion with Macy’s) leading to more than $3 million in pin merchandise revenues/contributions.
585,000 heroes hired
To satisfy the “Jobs” pillar, a partnership with the U.S. Cham­ber of Com­merce’s Hiring Our Heroes program helped facilitate the com­mit­ment to hire 500,000 veterans and military spouses, which was exceeded by 17 percent.
Branding
Our team un­­earthed the phrase “Got Your Six,” which is
 mili­­tary ver­na­­cular for “I’ve got your back.”
The powerful expression became the launchingnd a point of a new brand, logo comprehensive activation/support program highlighting the six key pillars of civilian reintegration: Education, Health, Housing, Family, Leadership and Jobs.
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The Hollywood Military Forum delivered an all-star lineup of A-list celebrities to lend their support and appear in Got Your 6 videos and PSAs, including Alec Baldwin, Jessica Chastain, Kerry Washington, Michael Douglas, Bradley Cooper, among others.
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Sarah Jessica Parker
Media and public reactions were overwhelming, leading to interest and participation by many more of Hollywood’s elite.
Michael Douglas
Media and public reactions were overwhelming, leading to interest and participation by many more of Hollywood’s elite.
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Testimonial
“Both laid-back and tenacious, the agency has developed a reputation with clients for consistently delivering high-quality, effective work that goes beyond the expecta­tions of the brief.”
— Val Nicholas, Vice President & Creative Director at NBC News (enlisted Mering to create the campaign)
Embraced by Mana
The Islands of Tahiti
Embraced by Mana.
Mana is a mythical and essential concept within the Tahitian culture, a life force, and spirit that surrounds and connects all living things. We fully leveraged it to create desire for The Islands of Tahiti.
IMPACT
17.6%
Growth in arrivals is up 17.6% in 2019 YoY – the strongest since 2001.
BRANDING
We tapped into the duality of people and place.
Introducing the concept of Mana into communications added cultural authenticity which is highly desired by today’s affluent travelers. This, combined with the beauty and iconic experiences found only on The Islands of Tahiti, effectively conveys the duality of the destination and is key to the brand’s success.
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Utilizing traditional Tahitian music and voiceover, the “Embraced By Mana” brand video brings to light that there are many sides to the Islands of Tahiti.
Integrated Campaign
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D'Think
Disney Institute
We moved people to value Disney’s entertainment legacy in a new context.
We generated strong demand for Disney’s proprietary brand of learning by translating their internal knowledge into a compelling B2B narrative that gave companies a new way to think about business.
IMPACT
13 years
We’ve worked with Disney as an external agency partner for 13 years.
13 service lines
We’ve solved business problems for 13 dif­fe­rent service lines within the Walt Disney Company, including Disney Institute.
Serious business impact
While actual results are highly confi­dential, the longevity of our Disney partner­ship is a testament to the impact of our work.
STRATEGY
We turned Disney Institute’s approach to learning into a powerful creative platform.
The Disney approach to learning gives participants a new perspective that helps them stop overthinking and gain the clarity to “see change.” This insight led to our strategy that Disney Institute helps participants “Unthink” how they approach business. We made it uniquely Disney with the D'Think creative platform. Moving them out of typical training and HR categories and into the business of business, a paradigm shift occurred leading to multi-year consulting engagements.
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Happiness is Calling
San Diego Tourism Authority
We moved people to answer the call of happiness.
Mering has been the San Diego Tourism Authority’s agency of record since 2006, and our brand advertising programs have consistently delivered travel intent and helped drive overnight hotel stays.
IMPACT
50% unaided awareness
We achieved 50% unaided advertising awareness in all markets, driving consideration and intent domestically and internationally.
35.8 million visitors
In 2018, our global advertising campaign contributed to record high visitor volume and occupancy rates (78.7% average).
$11.5 billion in spending
In 2018, our global advertising campaign contributed to $11.5 billion of visitor spending.
Awards & Recognition
BRANDING
Happiness is calling.
The creative platform and call-to-action beckon people to experience San Diego’s good vibes. Laid-back and relaxed, with diverse and vibrant experiences, San Diego is California’s quintessential Beach City, inspiring optimism and positivity. It’s a place that people say brings out “the best version of themselves.”
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We dare you not to feel good after watching this. The song is uplifting and unforgettable. The visuals demonstrate a lighthearted and youthful attitude, as well as a breadth of experiences. The signs speak up for all things positive.
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Everyone needs a bliss break from time to time, a quick trip to their happy place. San Diego is full of moments like this, and we’re transporting people on social media—wherever they are—to a brief and happy escape, presented by San Diego.
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San Diego is full of bright ideas. There are pool parties to crash, waves to rip, hikes to conquer, museums to wander through and Bloody Marys to indulge in. This content series highlights specific, awesome (and new!) reasons to visit San Diego.
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Guides to the Good Stuff is a content series that leverages local San Diegans to showcase all that San Diego has to offer – from niche topics like the craft beer scene or Cali-Baja movement to more in-depth neighborhood guides.
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Print & Outdoor
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