our work speaks for itself.

An interesting thing about eyes is that we’re all drawn to them; eyes grab our eye. And yet, caring for them is often overlooked, ironically. So we decided to shine a long-overdue spotlight on this spherical sensation, showing the eyeball in all its stunning glory. Because what better year could there be to honor the eyeball than 2020?

"For 65 years, VSP has been focused on a mission of helping people see. We continue that mission in 2020, which serves as the perfect year to raise awareness of the critical role vision care plays in overall health, and to celebrate the truly amazing things our eyes do for us.” -Wendy Hauteman, Chief Marketing Officer of VSP Global

We uncovered that the people of California and their unique approach to life is what truly sets the state apart. We coined this ‘The California Attitude’ and it’s been the brand foundation ever since. In 2013, after extensive global research in 11 countries, a new creative platform was established to fuel the California brand and serve as an anchor for all marketing activities around the world. California is the land of boundless opportunity, a place where you don’t just dream, you dream big. The Dream Big creative platform has been activated across channels, compelling would-be travelers through an open invitation to chase their dreams in California.

By participating in the NFL Fantasy Playoff game, players could once again become hopeful and sign up for more (potential agony). The success of this initial project led to additional promotional initiatives with NFL Network, including NFL philanthropic efforts and the creation of an Emmy-winning Super Bowl spot.

Leveraging the growing trend of getting back to nature, we created ‘360 Degrees of Adventure’ to showcase the year-round awe and exhilaration on offer in Mammoth Lakes through 360º video. This immersive content was deployed across a range of digital and social channels, and activated in a full VR lounge at key trade shows.

The powerful expression became the launchingnd a point of a new brand, logo comprehensive activation/support program highlighting the six key pillars of civilian reintegration: Education, Health, Housing, Family, Leadership and Jobs.

— Val Nicholas, Vice President & Creative Director at NBC News (enlisted Mering to create the campaign)

Introducing the concept of Mana into communications added cultural authenticity which is highly desired by today’s affluent travelers. This, combined with the beauty and iconic experiences found only on The Islands of Tahiti, effectively conveys the duality of the destination and is key to the brand’s success.

The Disney approach to learning gives participants a new perspective that helps them stop overthinking and gain the clarity to “see change.” This insight led to our strategy that Disney Institute helps participants “Unthink” how they approach business. We made it uniquely Disney with the D'Think creative platform. Moving them out of typical training and HR categories and into the business of business, a paradigm shift occurred leading to multi-year consulting engagements.

The creative platform and call-to-action beckon people to experience San Diego’s good vibes. Laid-back and relaxed, with diverse and vibrant experiences, San Diego is California’s quintessential Beach City, inspiring optimism and positivity. It’s a place that people say brings out “the best version of themselves.”