We moved people to cover their eyeballs in 2020.
In a new partnership with VSP, Mering developed and implemented a multi-layered campaign to raise awareness of the importance of eyecare, and in the process, drive leads for individual plans
Targeting 533M Eyeballs
Brand Awareness/Lead Generation
Eyeballs are Amazeballs
An interesting thing about eyes is that we’re all drawn to them; eyes grab our eye. And yet, caring for them is often overlooked, ironically. So we decided to shine a long-overdue spotlight on this spherical sensation, showing the eyeball in all its stunning glory. Because what better year could there be to honor the eyeball than 2020?
It’s not every day you get an eyeball’s POV, so to speak. Then again, 2020 only comes along once in an eternity.
Turns out, eyeballs can reveal more than one might think.
It’s impossible to fully describe an eyeball’s ocular awesomeness in fifteen seconds. But that didn’t stop us from trying.
Eyeballs are the fastest muscles in your whole body. But don’t bother trying to time them.
Eyeballs are Amazeballs; the more crossed, the better.
Sure, you could gaze deeply into something other than one’s eyeballs. But why?
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Taking care of your eyeballs is all about being connected, and bringing this to life in the campaign.
Showing the power of the eyeball was crucial in conveying their importance for overall health.
Fully integrated digital campaigns emphasize that Eyeballs are Amazeballs.
Social media brings eyeballs to life and focuses the viewer on action in 2020.
Carousels bring the entire campaign together in focus.
"For 65 years, VSP has been focused on a mission of helping people see. We continue that mission in 2020, which serves as the perfect year to raise awareness of the critical role vision care plays in overall health, and to celebrate the truly amazing things our eyes do for us.” -Wendy Hauteman, Chief Marketing Officer of VSP Global