We moved people to explore their eye care options
In a new assignment for VSP, we developed a unified campaign for three lines of business that showed how vision can play an important role in accomplishing our everyday goals.
THE PLAN
414 million impressions
A multi-layered national campaign combining the best of digital & traditional channels.
20 spot markets
This campaign targets VSP’s most valuable prospects in high-impact markets.
25% lift
Boosting website traffic during VSP’s crucial open enrollment season.
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